Michael Joo is an artist who freely explores genres of sculpture, performance, video art and installation. His experiences dictate how he approaches diverse topics, with keywords spanning from identity, nature, humanity and even politics. His art radiates from a singular identity to a universal identity, and at times reaches out to something else altogether, making him one of the most enigmatic artists in contemporary art today.

The third episode of “Brilliant Ideas” presented by Bloomberg and Hyundai delves into Joo’s insight and fierce passion for art. It’s a passion that is expressed in layers, just as his works are thick with meaning, and subject to deep and wide array of possible interpretations.