In 2015, the Museum of Modern Art (hereinafter “MoMA”) PS1 held the exhibition of Simon Denny, The Innovator’s Dilemma. The title was originated from the theory of an economist that, when the company that has obtained and maintained the lead in the market stops launching new technologies, the company is overtaken by a new technology developed by the late starter. Here, the sad part is that the more often people see such theory being realized, the more they are living their lives in anxiety.Denny looks at the economic theory, which continuously asks for innovative changes that overturn the system and fast and ruthless emergence of completely new machines that change the world, from a contemplative point of view.

Perhaps, the reason that his works gather attention from the art scene may be because the destiny of these companies is similar to that of us, who have to survive today’s extremely competitive society described by such theory. In the seventeenth episode of Brilliant Ideas brought to you by Bloomberg and Hyundai Motor, experience the works of Simon Denny, the high technology explorer.